Writing copy isn't hard.
(UNLESS YOU ARE TRYING TO WRITE YOUR OWN.)
You’re trying to come up with some copy for your website.
You know the drill: explain what you do, the pain points you solve, how you solve them. Make it sound compelling. (And unique. And special. And concise.) Easy right?
So why is it so damn hard for you to come up with the words?
I KNOW THE FEELING
Over the years, I’ve worked with so many fellow service providers who struggle to clearly articulate what they do for their clients. Especially in writing.
Heck, I even struggle and I’m a trained copywriter! Trust me, there’s nothing worse than trying to write my own copy 😉
The truth is that great copy (aka copy that gets the right people to take action) is often neither clever or witty. It’s not fancy. (and it definitely doesn’t need to rhyme).
HERE’S THE SECRET
Copy that compels someone to book a call, hire you or join your program, is copy that answers the key questions that every single person reading will want the answers to.
Early in my copywriting career, I thought it was all about “having a way with words”. About being witty or clever or coming up with copy that no one else would think of.
Then I realized, this could not be further from the truth. Not only that, this idea was the core reason why so many of us struggle to write copy.
I’ve spent the last several years taking every copywriting course, buying every resource, going through coaching programs, writing for countless service providers and I’ve come to one, eye popping realization.
Writing good copy isn’t hard.
But we think it has to be hard because we misunderstand the purpose of (good) copywriting.
It’s my mission to help remove this struggle (and misconception) for my fellow service providers. I’ve finally cracked the code on making this process easy, straightforward and ethical.
I help you to convey the value and transformation you bring to clients and put it into clear concise copy that effortlessly draws in your best fit clients to you.
Let’s work together
HERE’S THE TWO WAYS I WORK WITH SERVICE PROVIDERS:
I set you up with clear and compelling copy for your website, emails and sales page.
Through my simple and struggle free process I’ll coax out the key information needed to create copy that you will feel confident and proud to share.
Better yet, I do it all in one VIP day. So no long drawn out projects. Just clear, no-fluff copy that is ready to implement by dinnertime.
Learn more about getting your sales copy written in a day.
I create compelling case studies based on your work with a past client that highlights the start to finish transformation of your dream client.
Case studies are one of the most powerful marketing tools you can use to attract more of your best-fit clients effortlessly.
Find out how even one compelling case study can change your marketing game.
Here’s a bit about me so you know who you’re about to entrust your copy to.
I’m Heather, a Canadian living ‘down undah’ in Australia (yay beaches!) who loves to work in cafes and hates the cold.
After struggling with my own copy and watching my fellow service providers struggle to write theirs… I knew there had to be an easier way. I was trained in copywriting for pete’s sake and I felt like this whole ‘copywriting’ thing was some sort of thing that only special, uber creative people could do.
This isn’t true and I’ve proven it. I’m not special. And I’m only sometimes creative. But I have cracked the code on how to write clear, concise copy for your website, emails and sales pages that conveys what you do, how you do it and expertly guides your best fit clients to take the next step to work with you.
It’s not wizardry or magic (although some people would like you to think that!). I believe in ethical marketing, which means I write copy that is truthful and does not employ the usual ‘scare tactics’ like false urgency, white lies or shaming of any sort (even the stuff that has become so mainstream we don’t even realize it’s unethical).
No fancy tricks or gimmicks.
I’ve finally figured out how to make this process easy and painless so that you have copy you’re confident to share (and gets you results). Oh and a note about what I charge…
I don’t believe good copywriting services need to cost a bomb. I’ve done what I can to keep my services priced at a point that my fellow service providers can feel confident in the investment they are making, without the risk of a massive investment promising 100000% ROI. (I mean, anyone promising that is just plain unethical).
So if you’ve got all the other bits of your business sorted: you’re an expert at your offer, you get amazing results for your clients and they love what you do for them, but you’re still pulling your hair out about how to put this in writing, I can help. (And I swear, it’ll be painless.)